PLAY PREMIUM

PLAY PREMIUM

Thoughtfully made basics for babies, toddlers, and kids — designed for everyday wonder.

Thoughtfully made basics for babies, toddlers, and kids — designed for everyday wonder.

EVERYDAY EXPLORER

EVERYDAY EXPLORER

From playground runs to after-school hangs — made for boys on the move.

From playground runs to after-school hangs — made for boys on the move.

The Latest

$12.99 USD
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from $9.99 USD
from $9.99 USD
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from $9.34 USD
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from $8.39 USD
5/7

Top Picks

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STYLE STAPLES

Hair Bows

Wrapped in Style

Shoes

Tiny Feet, Big Style

Socks

Snug. Soft. Stylish.

Sunglasses

Tiny Eyes, Big Style

Kids Toys

Little Hands, Big Fun
Shop Toys

Featured This Month

from $9.34 USD
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Hear From Our Customers

Softest Clothes Ever
– Alyssa M.
"I was honestly surprised by the quality — the fabric is buttery soft and perfect for my toddler’s sensitive skin. Will definitely order again!"
Perfect for Playtime
– Rachel D.
"My son runs, jumps, and rolls around like crazy, and these clothes keep up. Durable and cute — a win-win!"
Sizing That Makes Sense
– Natalie K.
" Finally, a kids’ brand that understands how fast little ones grow. The fit is true-to-size with room to grow!"
Stylish AND Comfy
– Taylor S.
"Most kidswear is either cute or practical — SarahBarah nails both. My daughter looks adorable and stays comfy all day."
Washes Like a Dream
– Emma R.
"After multiple washes, the colors are still vibrant and the fabric hasn't shrunk a bit. That’s rare and impressive."